For Pastors & Church Leaders

Your men show up
on Sunday.
Then they vanish
into the week — alone.

You preach to them. You pray for them. But Monday to Saturday you can't see them, can't reach them, and can't tell who's quietly going under. Most men's ministry is a barbecue twice a year. It isn't formation. And you know it.

Where men choose who they become.
What drift costs

It doesn't stay with him.

A man who's drifting doesn't drift alone. It shows up in his marriage. His kids learn what a man does with pressure by watching him do nothing with it. His mates get the performance, never the truth. He stops serving. Then one quiet Sunday, he stops coming.

You feel it before you can name it — the back rows thinning, the volunteers burning out, the same few carrying everything. By the time a man's crisis reaches your office, the drift has had years to do its work.

And it lands on you. You're held responsible for the spiritual life of men you only get to see for ninety minutes a week.
You've already tried

None of it stuck. Here's why.

You're not lazy and your men aren't a lost cause. The tools were just never built to do this job.

The book study
Eight weeks of reading a chapter, nodding along, and never being asked a question that costs anything.Fails: information, not formation. It ends and nothing changed.
The men's breakfast
Bacon, a guest speaker, a good morning. Everyone leaves fed and unchanged.Fails: it gathers men. It never grows them.
The conference
A weekend high, a wristband, three resolutions that are gone by the following Friday.Fails: a spike, not a habit. No structure to carry it home.
The curriculum in the drawer
A 200-page leader's guide that needs you to run every session — so it only runs when you do.Fails: depends entirely on you, and you don't scale.

The common thread: none of them create consistent, honest, brother-to-brother work — and none of them let you see whether it's actually happening.

A different question

What if your men had a structure that runs without you in the room — and you could see it working?

Not another thing for you to lead. A system that puts the work in their hands, raises up leaders from among them, and reports back to you so no man slips through the cracks.

The solution

The Forge.

A formation system for men, built around a simple deck of cards and a free app. One word at a time, men face what they'd rather avoid — and answer honestly, in front of brothers who'll hold them to it.

But the deck is only the start. What makes this work for a church is the four pieces around it — the parts that train your leaders, run your groups, and put oversight back in your hands.

What a session looks like

A man draws a card. He sits with the word — alone, or in his squad. He answers honestly. Then he puts it in front of brothers who'll hold him to it. No curriculum to prep. No expert in the room.

A ♥ · The Forge Deck · Creed
COURAGE
Choosing what is right even when fear is present. Not the absence of fear, but the refusal to let it decide.
Questions
1. Where is fear quietly running your decisions right now?
2. What would the courageous version of you do in that situation? What is stopping you?
Where are you with this right now?
4
1
2
3
5
6
7
8
9
10
Not there yet Living it fully
Where do you want to be?
1
2
3
4
5
6
7
8
9
10
Not there yet Living it fully
This week's challenge
Name the one thing you have been avoiding out of fear. Do it this week. Not next week. This week.

52 words. One a week. A man who works through the full deck has sat with every dimension of who he is — and answered honestly, in front of men who witnessed it.

01

The Forge App & Deck

52 formation words. Men draw a card, sit with the word, and log an honest response — solo, one-on-one, or in a squad. The app is the engine.

Free for every man
02

Squad Leader Training & Certification

Self-paced training that turns ordinary men into capable squad leaders — how trust forms, how to run a session, safeguarding. They sign a declaration and certify before they lead.

Your leaders, equipped & safeguarded
04

The Group Admin Dashboard

Your command view. Every squad, every certified leader, engagement across the whole ministry — on one screen. You finally see what's happening between Sundays.

Oversight for the pastor
Your command view

You can see everything
between Sundays.

The Group Admin Dashboard puts your whole men's ministry on one screen. No chasing leaders for updates. No guessing who's gone quiet. You see it.

What you see
→
Every squad in your ministry
Who's in it, who leads it, when they last met.
→
Cards played & commitments logged
You see how many men are actually doing the work — not just attending.
→
Men going quiet — flagged automatically
Any man absent two weeks running triggers a follow-up flag. Nobody slips through.
→
Certified leaders, on record
Every leader who completed training and signed the declaration is logged here. Printable.
Trained. Certified. On record.

Your leaders are equipped
before they lead a single session.

You don't train them. The system does. Your men work through nine self-paced modules, sign a declaration covering conduct, confidentiality and safeguarding — and certify. You see exactly who's ready.

01 – 03

How the Forge works

The formation model, why honesty under pressure changes men, and how a squad session runs from start to finish.

04 – 06

Leading the room

How to hold space, go first, set the depth, and protect the session from performance and deflection.

09

The declaration

Every leader signs before they're certified. You hold a copy. They know the standard they've agreed to.

What you see in your dashboard
Every certified leader — name, completion date, declaration signed — in a list you can print. No chasing. No wondering. You know who's trained.
Your job is three things

Say yes.
Pick your leaders.
Watch it work.

Everything else is already built. We've spent the time so you don't have to.

The App
52-card formation deck. Men play solo, one-on-one, or in a squad. Logs responses, tracks progress, sends reminders. Free for every man.
Squad Leader Training
Nine modules, fully online, self-paced. A man completes it on his own time and certifies before he leads. You didn't have to run a single session to make that happen.
The Invite System
Leaders invite men directly from their portal. Invitation email sent, account created, man lands in the squad. No manual setup.
The Roster
Every man in a squad is on the leader's roster — attendance tracked, notes logged, follow-up flagged automatically if someone goes missing.
Session Reminders
The system sends session reminders to every man before they meet. The leader doesn't chase. Men show up prepared.
Squad Leader Dashboard
Every leader has his own portal — his men, his sessions, his notes, his follow-ups. He runs his squad from one screen without needing you in the loop.
Group Admin Dashboard
Your ministry-wide command view. Every squad, every certified leader, cards played, commitments made, men flagged for follow-up. One screen, always current.
Safeguarding
Every leader trained, declaration signed, on record. You're not hoping your leaders know what to do — they've been trained and they've agreed to a standard.
All of this
$69 / month + GST
Covers your first 3 squads. Each extra squad from $12. After your 45-day free trial. Cancel anytime.
Activate your men →
From the field

Founding churches — your story lands here.

We're onboarding our first churches now. As their men come alive, their words go in this space. Be one of them.

“___”
Pastor · Your church · City
Awaiting first founding partner
“___”
Squad Leader · Your church · City
Awaiting first founding partner
“___”
Men's Pastor · Your church · City
Awaiting first founding partner
What it costs you

45 days free.
Then you decide.

Start with zero cost and zero commitment. We set up your church, you run your first squads, and you see it working with your own men. After 45 days, choose a package that fits — or stay free with a single squad. There's no financial risk to finding out whether this works for your church.

The Founding Church Trial — 45 Days Free
  • ✓The Forge app & full digital deck — for every manFree
  • ✓Squad Leader training & certification — all your leadersFree
  • ✓The Squad Portal — sessions, reminders, attendance, follow-upFree
  • ✓The Group Admin dashboard — ministry-wide oversightFree
  • ✓Personal onboarding from our team — we set it up with youFree
  • ✓Physical Forge decks for your squads (optional — volume discounts available for churches)Volume pricing
After 45 days — choose your path

Stay on the Free plan: one squad, up to 10 men, no time limit. Or move to the Church plan: $69 a month + GST covers up to 3 squads, then $20 for each squad from the 4th to the 8th and $12 for each squad from the 9th to the 20th. It includes the faith decks for every man: Gideon now, with David and Joseph as they release. Relational decks like The Covenant are optional add-ons. Running more than 20 squads? We'll build a Network plan with you.

Talk to us about plans →

45 days is enough time to run your first squads and know whether this is for your church. If it's not, you owe nothing.

We onboard founding churches in small cohorts, personally — currently the next 25. When this round is full, the waitlist opens and onboarding moves to a queue.
Activate your men

Become a founding church.

Tell us about your church. We'll set up your dashboard, walk you through it personally, and have your men in their first squads within weeks. 45 days free — no card, no obligation.

We'll reply personally within two business days. We never share your details. No spam, ever.

Received

It's in. We'll be in touch.

Thank you. One of our team will email you personally within two business days to set up your dashboard and answer anything you need. Check your inbox for a confirmation.

Straight answers

Before you ask.

What does it cost?
Your first 45 days are completely free — full access, personal onboarding, no card required. After that, the Free plan stays free forever (one squad, up to 10 men). The Church plan is $69 a month + GST for up to 3 squads, then $20 a squad (4th to 8th) and $12 a squad (9th to 20th). You only pay for the squads you run, and it includes the faith decks Gideon, David and Joseph (as they release) for every man. Relational decks such as The Covenant are add-ons at $19 a month each, or $49 a month for all of them. More than 20 squads? Talk to us about a Network plan. Physical decks are optional and the only thing you'd ever buy upfront.
Do I have to run the groups myself?
No. That's the point. You certify a few trusted men as squad leaders, and they run the squads. You oversee from the dashboard. The system is built so it doesn't depend on you being in the room.
What about safeguarding and trust?
Every leader completes training and signs a declaration covering confidentiality, conduct and safeguarding before they're certified. You can see who's signed and certified, with a printable copy, in your dashboard.
I'm not technical. Is this complicated?
If you can use email, you can use this. There's nothing to install — it runs in a browser and on phones. And we set it up with you personally, so you're never working it out alone.
How much of my time does it take?
Onboarding is a single conversation. After that, your ongoing job is to glance at the dashboard and back your leaders. The work happens in the squads, not on your desk.